Rochembeau - Art direction
The Challenge
Rochembeau, a local brand renowned for its Club armchairs and Chesterfield sofas, was looking to elevate its online presence and stand out visually, while staying within budget.
The Response
We opted for generative AI to create stunningly realistic visuals, from luxurious Parisian interiors to workshops transformed into workspaces. This illustrates how AI and craftsmanship work harmoniously together to produce surprising results.
The approach
Midjourney's constraints meant that we couldn't precisely integrate the models from Rochembeau's catalogue directly into the imagined scenes. So we had to get as close as possible and iterate dozens of times for a single image.
In all, more than 1,200 images were generated, covering a range of scenarios, before selecting around thirty images perfectly aligned with Rochembeau's brand image and products.
1,200 images, and all without mobilising a team of photographers or renting locations for weeks on end in the four corners of France.
Midjourney's constraints meant that we couldn't precisely integrate the models from Rochembeau's catalogue directly into the imagined scenes. So we had to get as close as possible and iterate dozens of times for a single image.
In all, more than 1,200 images were generated, covering a range of scenarios, before selecting around thirty images perfectly aligned with Rochembeau's brand image and products.
1,200 images, and all without mobilising a team of photographers or renting locations for weeks on end in the four corners of France.
